Orthopedic Marketing: 3 Tips To Market Your Practice Right
You are here because you want to find the best ways for marketing your orthopedic practice.
You have come to the right place.
You don’t realize it yet, but in the next few minutes you are going to learn orthopedic marketing, and orthopedic marketing ideas that will catapult your practice to the next level.
If you’re like us, then you appreciate getting more leads, and new customers for your business.
As an orthopaedic doctor, to increase the revenue of your practice, and improve financial health, you should be marketing.
Orthopedic marketing is simply promoting your skills as an orthopedic surgeon, and successfully reaching your target audience.
To grow any orthopedic practice, you must rely on a strategic, coordinated marketing plan that nourishes all referral sources, and finds a way to add new referral sources which will lead to many new patients.
Here’s a fact for you: According to the AAOS: American Academy of Orthopaedic Surgeons, there are about 28,000 orthopedic surgeons practicing nationwide. Of those, about 71% are in a private practice……
Stop! Did you get that?
71% in private practice…..that’s some stiff competition!
In a world where every orthopedic office is marketing the same way, if you want above average results, you need above average marketing…
If everyone else is wearing black, you better put on neon green if you want to get noticed.
Basically, if your practice is not in the presence of the public, you don’t exist.
You can offer the best orthopedic related services in the world, but if no one knows about you, you won’t be offering the services for long…..
You’ll be out of business.
So let’s jump right in to some great orthopedic marketing ideas
How To Advertise Orthopedic Practice:
1. Orthopedic SEO
Search engine optimization, also known as SEO, is being found in the search engines when people are searching for services you offer.
Right now, potential patients are searching for an orthopedic practice in your area, and if you offer a GREAT service, you deserve to be the one showing up in the Google search results.
You want to specifically market to the types of patients you are trying to attract.
Marketing is NOT a one size fits all, and this should not be your approach.
Be specific, and know EXACTLY who your target new patient is.
Acquiring the patients you want can be simple……
To keep it simple, you need to partner with orthopedic medical marketing experts to really take your practice to that next level and beyond.
Orthopedic SEO, if done correctly, can help you promote the services that make your practice unique.
If you want to know more about how you can get Orthopedic SEO, here is a great place to start.
Click here to check out PR on Plan 2 Succeed Consulting, LLC.
When you are ready to increase your orthopedic practice revenue, and buy orthopedic SEO, make sure that P2S is your first choice.
Orthopaedic medical marketing is very dynamic, and one way to stay ahead of the curve is to consult with an expert who specializes in working with your type business.
Orthopedic SEO is a great way to directly connect with new patients and be found online.
2. Community Involvement.
Your practice serves the community surrounding your office, and community involvement is a great way to get the word out about your practice.
The key with community involvement is to get creative….
Generate exposure by sponsoring community events, or educating the community in how you can serve them.
One great way to find these type events is in the local newspaper, on your city facebook page, or on Meetup.com.
Meetup is also a great way to find your target audience in your area.
Remember, patients want quality & value, so make sure you convey your value to your target audience.
Remember, get creative…. quality exposure is paramount.
Extend the reach of your practice….
3. PCP (Primary Care Physician) Outreach.
Most people don’t know about the physician specialties, and a lot of times when people are injured, or need an orthopedic surgeon, they start with their primary care physician. The PCP, who is trusted by the patient, will give a referral to the necessary specialty doctor.
The goal with this marketing strategy is to build relationships with PCP offices in surrounding neighborhoods. Let them know that you are in town, and are capable of handling additional patient referrals, and treating their patients well. Offer to provide free support for PCP’s that might need a second opinion in diagnosis, or treatment of patients in the area of orthopedics.
If you build relationships with PCP’s, they will feel comfortable sending patients to you. The referrals they send can increase your practice drastically.
A great way to keep your referring physicians happy, is by adding your personal touch. After you have seen their patient, follow up with the physician, and give them a synopsis of care, and plan for the patient.
This personal touch is a GREAT way to let the referring physician know that the patient is in great hands.
Healthcare marketing can be quite time consuming, however, this technique is worth the time. Great marketing solutions take time, but the return on investment will be worth it to your practice.
Video About Orthopedic Marketing:
Bottom line is every business that wants success needs leads. You need to find an orthopedic marketing group to help you get those leads. Finding a company that specializes in marketing orthopedic practices will give you a 10 mile start on your competition.
Use many different marketing techniques as part of your overall marketing campaign. Your goal is to reach new patients, and you need to map out exactly how you will do it.
Not only do you need to know the “how” but let’s talk money….
I know it’s a subject that we sometimes avoid, however, you need to know that a marketing budget of $1000/year is not going to cut it long-term.
Even if you are doing it all yourself, you will need money, and a healthy marketing budget if you are going to grow your orthopedic practice long-term.
Marketing can be expensive, but it is well worth it.
If you spend $5000 on marketing, and you bring in 10 new patients, 5 of which want surgery, is it worth it to you?
You bet it is!
The money spent on marketing should be coming back into the practice, and if it’s not, you need to re-visit your marketing plan and scrap the methods that aren’t working, and do more of what is working.
At P2S we are proud practice builders, and we can help you grow your orthopedic practice, while you focus on orthopedic surgery, and serving your new patients.
Let us focus on creating your marketing success strategies that will get you the results you need to increase your business revenue.
We are your expert healthcare marketing group.
Let us proactively bring in new leads to your orthopedic practice & website by designing a custom fit marketing plan just for you. We are your orthopedic marketing solution.
Plan your success with P2S. Contact us today!
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Plan 2 Succeed Consulting, LLC | 12650 N Beach St. Suite #114-#65 | Keller TX 76244
469-547-7885 | kay ( at ) plan2succeedconsulting.com